In short
Online dating means making a short profile with photos, browsing other people's profiles, and messaging before you meet. Fish For Singles suggests a strong, separate password, keeping your surname and address private, chatting and perhaps video calling before meeting, and never sending money to anyone you've met online. On Fish For Singles, joining and browsing are free; reading and replying to messages is paid.
| How it works | Profile, browse, message, then meet |
|---|---|
| Password | Three random words, used nowhere else (NCSC advice) |
| Before meeting | Chat on the site; a video call is normal |
| Never | Send money to someone you've met online |
| Report fraud | Report Fraud 0300 123 2040 (England, Wales, NI); Police Scotland 101 |
How online dating works now
Online dating is mostly four steps: you make a profile, you look at other people's, you message the ones you like, and, if it goes well, you meet. That's it. Everything else is detail.
A profile is a short page about you: a few photos, some basic facts such as age and where you live, and a few lines in your own words. Browsing means looking through other members' profiles, usually with a search for age and distance. Messaging happens inside the site, so you don't need to give out your number or email until you're ready.
On Fish For Singles, joining, making a profile and browsing are free. Reading and replying to messages needs a paid membership. Our how it works page covers the detail, including the fact that profiles are shared with partner sites in the same network.
Words you'll come across
A few terms have arrived since many people were last single. Here's what they mean:
| Word | What it means |
|---|---|
| Profile | Your page: photos, basic details and a few lines about you |
| Browsing | Looking through other people's profiles |
| Match | Two people who've both shown interest |
| Video call | A call on your phone or computer where you can see each other |
| Ghosting | Someone stopping replying, with no explanation |
| Breadcrumbing | Occasional flirty messages with no real intention to meet |
| Fake profile | A profile using someone else's photos or an invented identity |
| Romance scam | A fake relationship built online to get money or personal details |
Sites and swiping apps
Swiping apps show you one photo at a time and ask for a quick yes or no. They can be fast and fun, and they can also feel like speed-reading people. Dating sites tend to show fuller profiles you can read at your own pace before you say anything.
If you're out of practice, a slower pace usually helps. You can see who's about, get a feel for how people write, and only message when someone genuinely interests you.
Setting up safely
A few minutes of setup now saves a lot of bother later.
- Use a strong, separate password. The National Cyber Security Centre suggests three random words joined together, and a different password from your email. A password manager is fine too.
- Use an email address you check. That's where account messages and password resets go.
- Choose recent photos. Clear, natural, taken in the last year or two. Every photo on Fish For Singles is reviewed before it goes live.
- Leave out identifying details. No surname, street, workplace or children's school, and no photos that show your house number or car registration.
- Write a few honest lines. Our profile tips show how.
Reading other people's profiles
A profile tells you a lot if you read it slowly. Things that usually suggest a real person who has taken some care:
- Several photos that look like the same person in different places and seasons.
- Specific details, such as a favourite walk, a job described in their own words, or what they did last weekend.
- Consistency between the photos, the age and the text.
- The ID-checked badge. Members can add an optional ID check to their profile, using photo ID and a selfie, and get a badge, so you can see who has.
Things worth a second look: a single glamorous photo, a profile with almost no words, a job that conveniently keeps them abroad, or someone who asks to move to another messaging app straight away. Every photo on Fish For Singles is reviewed before it goes live, but what members write about themselves isn't checked, so use your judgement and report anything that seems wrong. You can report or block a member from their profile.
What's polite now
Online dating has its own manners, and most of them are just ordinary kindness.
- Read the profile before you message. Then mention something from it.
- Keep first messages short. Two to four sentences, ending with an easy question. Our guide to first messages has examples.
- Reply, even to say no. "Thanks for your message, but I don't think we're a match. Good luck" is kind and takes ten seconds.
- Suggest a call before meeting. A short phone or video call is normal now, and nobody will think it odd.
- Don't push for photos or personal details. If someone hesitates, leave it.
Video calls before you meet
A short video call is now a normal step between messaging and meeting. It shows you the person is who their photos say they are, and gives you a feel for whether you get on, without anyone needing a babysitter or a train ticket.
Keep the first one to about fifteen minutes. Sit somewhere with light in front of you, not behind. If someone always has a reason not to video call, take that seriously: it's one of the most common signs of a fake profile.
Keeping your details private
Share your story, not your details, until you've met and trust someone. That means first names only at first, chatting on the site rather than handing over your number straight away, and being careful what your photos give away.
Once you've met and it's going well, you can relax. Until then, a little caution costs nothing.
Join Fish For Singles free
Free to join and browse. Reading and replying to messages is paid.
Scams, and the one rule
The one rule: never send money, gift cards, crypto or bank details to someone you've met online, however long you've been talking and however good the reason. Report Fraud's advice is to get to know the person, not the profile, and to be wary of anyone who asks you to keep them secret.
If you think you're talking to a scammer, stop replying and report the profile to the members help centre. In England, Wales and Northern Ireland, report it to Report Fraud on 0300 123 2040. In Scotland, call Police Scotland on 101. Our guide to spotting a romance scam explains the warning signs.
A gentle first-week plan
You don't need to do everything at once. Here's one way to take your first week:
| Day | What to do |
|---|---|
| 1 | Set up your account with a strong password, add two or three photos |
| 2 | Write a few lines about yourself; ask a friend to read them |
| 3 to 5 | Browse for ten minutes a day, and notice who you'd like to talk to |
| 6 | Send one or two short, specific messages |
| 7 | Have a rest. Replies can wait until tomorrow |
When you're ready to meet, our guide to your first date in years covers what's changed and what hasn't, and our safety page has the basics in one place.
How Fish For Singles fits
Fish For Singles is for anyone starting again, including people who have never dated online before. It's free to join, make a profile and look around from the shallows, so you can get used to it before you spend anything. When you want to read and reply to messages, see prices for the current options.
Questions people ask
Is online dating safe if I haven't done it before?
It can be, if you follow a few habits. Keep your surname, address and workplace private at first, chat on the site rather than giving out your number straight away, have a video call before meeting, meet somewhere public and tell a friend. Never send money to someone you've met online, whatever the reason.
What's the difference between a dating site and a swiping app?
Swiping apps usually show you one photo at a time and ask for a quick yes or no. A dating site like Fish For Singles lets you read a fuller profile and browse at your own pace before you message anyone. Many people starting again find the slower approach less overwhelming.
How long should I message someone before meeting?
Long enough to feel you know a bit about them, and to have had a phone or video call, which for many people is a week or two. Messaging for months without meeting is a warning sign, because it's a common pattern in romance scams. If they always have a reason not to meet or video call, be wary.
What does ghosting mean?
Ghosting is when someone stops replying without explanation. It's common in online dating and it's rarely about you. Most people send a short polite message if they're not interested; some don't. If it happens, send one friendly follow-up at most, then let it go.
Do I need to pay to try online dating?
Not to start. On Fish For Singles, joining, making a profile and browsing are free, so you can see who's about first. Reading and replying to messages needs a paid membership, which renews until you cancel it in You › Membership and billing. The prices page shows the current options.
Keep reading
- Easy outdoor first dates for when it's been a whileRelaxed, daytime outdoor first dates for people dating again, with easy exits and rainy-day backups.
- Writing a dating profile when you've got a pastPhotos, wording and example lines for a dating profile after divorce, separation, bereavement or a long spell on your own.
- Rebuilding your confidence before you date againSmall, practical ways to rebuild confidence after a break-up or divorce, and when it's worth asking for help.
- How to spot a romance scam and where to report itThe warning signs of romance fraud, the common stories, how to check a match, and where to report it.
Sources
- Three random words, National Cyber Security Centre
- Romance fraud, Report Fraud
- Report Fraud (England, Wales and Northern Ireland)
- Police Scotland: contact us
Checked 8 November 2026. Spotted something out of date? Tell us.

